Johnston & Murphy Gives David Duchovny The Boot

IT didn’t take long for the suits at Johnston & Murphy to react after David Duchovny checked himself into rehab for sex addiction. Yesterday morning, a poster of the fashion retailer’s newest endorser was abruptly yanked from the Johnston & Murphy store window on Madison Avenue and 54th. In July, the company hired Duchovny, who plays a sex-obsessed writer in “Californication,” to appear in ads breaking this month nationwide. A spokesman for the Nashville, Tenn.-based company said at the time, “We are thrilled. David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand.” But when a customer asked what had happened to Duchovny’s picture, a clerk confessed, “We got the call from corporate this morning to take him down.”

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